Your Ad Can Be AI-Made. It Still Has to Sound Like You.
AI-made ads are fast, and small businesses need them. Here’s where they lose your brand and voice, and four prompts that keep both in the picture.
How I Use AI, and Where I Draw the Line
AI makes a lot of business owners uneasy. Here's exactly how I use it in my marketing work, the five rules I keep, and how I'd help you start using it safely.
One Business, Everywhere: How I Built Bellmark’s Look and Voice
My website, Facebook page, LinkedIn page and Google listing were describing four different businesses. This is how I rebuilt my own brand into one look, one line and one voice, and the written standard that keeps it consistent.
What the Bellmark Audit Found
Before asking a client to trust me with their marketing, I ran my own playbook on Bellmark Projects. The audit found four problems on my own site, including a template store quietly selling $99 consulting from a team that doesn’t exist.
A Hiring Engine, Rebuilt From the Tracking Up
Three ad platforms, two hiring pipelines that couldn’t see each other, and no way to tell which dollar produced a driver. The audit found 273 candidates being messaged by hand in a system nobody had drawn. Three months in, there’s one pipeline, and the invitations send themselves.