Anyone can make it look good. I make sure it works.
Blueprint to done.
I design the system behind your growth (hiring, marketing and the tools that connect them), build it, and run it until the lights come on. Eighteen years of enterprise marketing operations, now one senior person on your side.
The architect and the crew, in one person.
Agencies hand you to a junior team. Consultants hand you a plan. I do both jobs: I design how your hiring and marketing should work, then I build it, run it and report on it. You get senior judgment on every decision, and you own every account.
Working with Caroline has been a stunningly effective and enjoyable experience. Where we traditionally had 20–30 candidates onboarding, we now have 119. In 6 years of this business, Caroline has far surpassed every benchmark we previously had achieved.
Every good house starts with a blueprint.
Most people think marketing is the posts and the ads. That's the paint, and it matters. But every good house starts with a blueprint and runs on wiring you never see. I handle all of it.
The blueprint
Who you're reaching, where to find them, and why they'd choose you.
The wiring
Ad accounts, tracking, CRM, and follow-up that turn a click into a customer.
The paint
Your brand's look and voice, and the posts, ads, and website that carry it.
The breaker box
One report that shows what's working and what to change next.
The smart home
AI that handles routine work, built on wiring that holds.
Building new?
No analytics, no CRM, no real plan yet. Good. I'll set it up right the first time, so you're not paying to fix it later.
Renovating?
Tools that don't talk to each other, ads you can't track, leads that slip away. I'll find what's broken, keep what works, and rewire the rest.
The cheapest time to wire a house is before the walls go up. The second cheapest is now.
Two practices, one system.
All Marketing Ops services →Hiring Ops builds and runs the system that keeps your team staffed. Marketing Ops builds and runs the system that brings in customers. Both start with strategy and end with one report you can trust.
Hiring Ops
I build and run the hiring system: job ads, one applicant pipeline, interview invites and reminders that send themselves, and a weekly number you can trust. Built first for Amazon DSPs.
Marketing Ops
The system behind a small business's marketing: Foundation Build, Paid Advertising, Organic Content System, Marketing Tech, Reporting & AI, and Search & AI Visibility. Every account stays in your name.
Free first look
A call and a snapshot, or the free Hiring Inspection for DSPs.
The deep dive
The Diagnostic for marketing, or the Hiring Funnel Diagnostic for DSPs: a full review, a strategy and a written plan. This is where the paid work begins, and it credits toward the Build.
The Build
I set up what's missing and fix what's broken, one piece at a time.
Run & optimize
I stay on to run it, report on what's working, and adjust the strategy as results come in. Monthly or one project at a time.
Start small. Build what's missing. Then let me run it.
Every engagement starts with a free first look, then a paid deep dive, a fixed-fee Build and an optional monthly plan. Ad spend always goes straight to the platforms, never marked up.
See pricing →Then the Hiring Funnel Diagnostic at $1,500, credited toward the Build. The Hiring Engine Build and Hiring Ops Partner are quoted after the Inspection.
See Hiring Ops →Then the Diagnostic from $1,800, the Build from $2,500 and monthly plans from $1,500.
See pricing →Hi, I'm Caroline.
18 years leading marketing for Fortune 500 companies, online brands, and banks, including Nestlé Purina, SmileDirectClub and Grand Ole Opry. I bring the same strategy, planning, tracking, and follow-through to businesses your size.
Big companies hire whole teams to design their systems, build them and keep them running. Most small businesses can't, so I started Bellmark Projects to do that job myself, one senior person from blueprint to done.
I use AI every day to work faster, and I can set it up to do the same for you: which tools fit, how to use them safely, and AI assistants that take routine work off your plate.
